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Ladies Be Architects

Welcome! 

Ladies Be Architects is a volunteer group, with a goal of building confidence for all aspiring Salesforce architects, while amplifying and highlighting women's voices in technical architecture - a career with a large gender imbalance. We are an inclusive group, and encourage the participation of individuals of any and all gender identities.

  • Writer: Gemma Blezard
    Gemma Blezard
  • Feb 17, 2019
  • 3 min read

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May we introduce you to Emma, who is in her #dreamjob as a Principal Enterprise Architect at Salesforce!











“My journey started in Romania where I was born and raised during the Cold War years, to the USA to continue my studies to obtain a PhD in history. I wanted to be a women’s historian. Then, one summer, I got an internship where one of my job duties was to create a Microsoft Access contact database. It’s funny how seemingly small things can have a huge impact on one’s life. This internship changed the course of my professional life. It became so clear that I wanted to pursue a career in software development! My professional life changed again in 2012 when I discovered Salesforce CRM. I fell in love with the breadth and depth of Salesforce technology instantly. I knew I wanted to take my career to the next level as a Salesforce architect and, one day, work at Salesforce. As a solution architect, I assisted in various Salesforce implementation projects for 5 years before my dream of working at Salesforce became reality. “I love working for Salesforce. Women like myself who chose a technical career are supported and encouraged to pursue excellence in their career and also balance their work commitments with those in their personal life. In my case, I am able to be a full-time caregiver for my mom who bravely moved here from Romania at the beautiful age of 80. Although my job involves travel, I am able to arrange my trips in a way that won’t interfere with my caregiver role. “I live in Roseville, California, the ‘city of roses’ and the best location in between the majestic Sierras and the wild Pacific beaches. One of my favourite books is The Four Agreements by Don Miguel Ruiz because it helped reinforce the importance of being true to yourself and keeping your promises. My favourite movie is ‘Now, Voyager’ because of Betty Davis’s portrayal of the transformational journey from an ugly duckling to a woman coming into her own. My hobbies are movies, cooking and volunteering.”

Tell us how you heard about Ladies Be Architects?


“I found the Ladies Be Architects group while searching the Internet for ‘birds of a feather’ groups for Salesforce women architects and administrators.”


What feelings did Ladies Be Architects inspire within you?


I feel pride, inspiration and deep kinship while reading the stories of other women and allies who, like myself, have found their passion and purpose through Salesforce. When I attended the Ladies Be Architects event at the 2018 Dreamforce, I was both humbled and inspired by the sisterhood and drive of all the women I met there. There is a need for diversity and inclusion in our profession. Ladies Be Architects may be, after all, the ultimate trailblazers!


Tell us why the architect journey is important to you...


“I’ve learned that being an ‘architect’ can take many forms. I’ve been an IT Enterprise Architect and a Salesforce Solution Architect and now I am a Pre-Sales Enterprise Architect. Regardless of the qualifier in front of the word ‘architect’, what matters most for me are dedication and passion for my customers, the pursuit of excellence for my profession and being an advocate for more women in the Architect role and in tech, in general.”

What’s the next step for you on your Journey to CTA?

“My CTA journey started with my Salesforce Administrator certification and it is in progressive journey. Next step is to start the path to Certified Application Architect. I love the enablement and support coming from all the AMAZING ladies of this group. They make me feel empowered and emboldened to re-start my architect certification learnings soon!”


 
 
 
  • Writer: Gemma Blezard
    Gemma Blezard
  • Dec 16, 2018
  • 2 min read

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Aldo is a Software Engineer and Platform Architect; he’s been doing Salesforce development, consulting and architecting in the Platform since 2008. Aldo lives in Montevideo, Uruguay where he works remotely from a home office and travels a lot (more than he’d like) to NYC to visit customers onsite.






What’s your favourite book / TV show / film? Tell us about a hidden talent or hobby


I used to read a lot sci-fi classics, Aldous Huxley’s Brave New World and Arthur C. Clarke’s 2001 Space Odyssey are my favorites. In the same line, it’s always a perfect time to revisit Kubrick’s filmography collection. BBQ and Futbol are more than hobbies.


Tell us how you heard about Ladies Be Architects?


The first time I heard about LBA was on Twitter thru Charly Prinsloo. She tweeted a blurry (and dark) video on how to prepare the artifacts and diagrams for the review board scenario and then we started the conversation, which naturally led me to LBA group.


What feelings did Ladies Be Architects inspire within you?


How many times did we hear “the gap between the review board and the designer certifications is huge”? Well, that’s true and there’s a valid reason for that. It doesn’t matter how smart you are or how fast you can learn/digest a manual or paper. At the end of the day you need to have experience and knowledge. In my case, it’s really hard to do it alone but it’s easier if there are others chasing the same goal as you. The organization and collaboration of the group are impressive.


Tell us why the CTA journey is important to you – what force drove you towards achieving so many certs?


I consider the CTA one of the most challenging credentials in the whole industry. From an Engineering point of view, the beauty and complexity of the Salesforce platform are obvious. Having a certification that consolidates all aspects of it it’s a huge motivation for anyone’s career.


What’s the next step for you on your Journey to CTA?


I belong to the “Old Journey” of the CTA program, and I’m preparing for the review board. So glad to see that there are many others in the same situation. One big benefit of the “New Journey” is that all knowledge areas are separated by the Designer Exams which allows me to take them as individual units to avoid rustiness and get latest updates. Yes, things change and evolve with each release.


How can men help women to achieve success in the architect programme?


In any aspect of your life when you have a project or a challenge, sometimes you feel that you have the skills to achieve it, sometimes you don’t. These days, acquiring those skills is not a problem. There are tons of different resources and services that can provide the knowledge needed to succeed in the architect program.


But it’s only your determination and your mindset that will define your journey. That’s the kind of support everyone needs to bring to others: encourage determination, enhance empathy, promote rich and honest conversations, realize that we know nothing and there’s always something new to learn. Maybe we can succeed together.


 
 
 

Updated: Aug 14, 2022



Thank you to all of you for coming to our session at Dreamforce and supporting us in person. For those of you who couldn’t make it to the session, we are so pleased to say that you can now watch it online and get a feel for the buzz in the room!

Even if you've never even thought of becoming a Certified Technical Architect, it's worth learning about and finding out what it REALLY takes. The CTA certification has been around for years, but only a very small number of women have pursued this certification, until now. Today there is a powerful worldwide movement underway to increase diversity and promote equality on the #JourneyToCTA. Hear from three Ladies Be Architects leaders who have decided to pursue this challenging Salesforce certification, and learn why awesome admins can make the best architects.


 
 
 
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